QQ登錄
微博登錄
微信登錄
第二題，就是考經(jīng)的Q9,說是一家公司用了高質(zhì)量的DM還有他的desing and color非常有優(yōu)勢，雖然在同類產(chǎn)品里價格偏高，但是銷售依然很strong ,所以為了control cost, 公司經(jīng)理決定用balance scorecard and value chainn analysis.?
問題一：balance scorecard 4 個factors and performance measurement.
問題二：value chain analysis 的作用，還有steps.抄講義上
VCA is a strategic analysis tool organizations use to assess the importance of their customers value perceptions.
1）It allows a firm to focus on activities that are consistent with its overall strategy
2）It allows a firm to decide which parts of the value chain it wants to occupy and how each activity then contributes to the firm’s competitive advantage by adding customer value or by reducing costs.
3）It improves the firm’s knowledge of its relations with customers,suppliers,and competitors.
4）It offers an excellent opportunity to integrate strategic planning and management accounting to guide the firm to survival and growth
Value chain 的 steps
1.identify the firms value-adding activities
2.Determine how each value-creating activity can produce a competitive advantage for the firm
A identify the firm’s competitive advantage
B Identify the ways in which the firm’s value-adding activities can generate additional customer value
C Identify activities that are candidate for cost reduction
A.Identify value-adding ways in which the firm’s remaining activities can be linked
問題三：如何理解value chain analysis 在競爭中有優(yōu)勢(如何運用value chain analysis幫公司做*uation)就是把value chain的作用結合案例再次說明，強調(diào)它能為企業(yè)所帶來的好處。(作用：it helps reduce production cost, increase production quality, thus increase the product competitiveness
為什么使用value chain analysis 在競爭中有優(yōu)勢：increase the market reception and decrease the cost）
問題四：CSFs in balance scorecard/success factors in valuing firm?
問題五：結合這家公司，說出這家公司2個CSFs.
High quality products;strong market shares;the style of the product。
高頓網(wǎng)校特別提醒：已經(jīng)報名2014年CMA考試的考生可按照復習計劃有效進行！另外，高頓網(wǎng)校2014年CMA考試輔導高清課程已經(jīng)開通，通過針對性地講解、訓練、答疑，對學習過程進行全程跟蹤、分析、指導，可以幫助考生全面提升備考效果。 報考指南： 2014年CMA考試報考指南 考前沖刺：CMA考試試題 考試輔導 |
