Planning
　　◆Encompasses establishing objectives and *uating policies and actions required to achieve them.
　　◆Planning is the setting of goals and selecting the means of achieving them.
　　◆Short-term plans such as the annual budget show in detail the intended results for the forthcoming year (see Session 8)
　　◆Long-term plans (also called “strategic” plans) are usually documents showing the long-term objectives of the business.