Strategic planning is characterised by the following:
  § Long-term perspective.
  § Looks at the whole organisation as well as individual products and markets.
  § Sets the direction of the whole organisation and integrates its activities.
  § Considers the views of all stakeholders, not just the shareholders’ perspective.
  § Analyses the organisation’s resources and defines resource requirements.
  § Relates the organisation to its environments.
  § Looks at gaining a sustainable competitive advantage.