The Ansoff matrix suggests market development as one approach to achieving growth; international diversification is one approach to achieving this growth. Over the last 50 years there has been a large increase in international diversification. Multinationals from the emerging markets have joined large multinationals, and many tart-up companies are "born global"—building up international relations from the outset.
  There are many factors or drivers that push organisations to trade internationally:
  1 General Factors
  The barriers to international trade are much lower. Organisations such as the World Trade Organisation (WTO) have worked to reduce trade tariffs, and better international legal frameworks and cheaper travel have made international trade easier.
  2 Market Drivers
  Standardisation of markets: Applies to some products, where customers have similar tastes and needs (e.g. TV sets).
  However, this does not apply to all products and services, as cultural factors may prevent a product or service that is popular in one country from succeeding in another (e.g. TV programmes may not always find standardisation of markets).
  Globalisation of customers: If a business produces parts for a car manufacturer, for example, it will be expected to follow the car manufacturer into new markets.
  Transferable marketing: The growth of many international brands where the approach to marketing is similar across the globe.
  3 Government Drivers
  Governments both encourage and discourage international trade. On the one hand, governments often adopt policies to protect domestic companies (e.g. trade tariffs or other legal requirements). On the other hand, many countries are members of free trade agreements (e.g. WTO or the European Union), which promote the free movement of goods and services among member states.
  4 Cost Drivers
  Where the domestic market is small, increasing sales volume by expanding into foreign markets may lead to economies of scale.
  This is particularly true in industries that have large research and development costs, where a higher volume of sales means that these costs can be recovered more easily.
  5 Competitive Drivers
  Where competitors have a truly international strategy, they may be able to subsidise operations in one country with profits from another, undercutting local competitors. The only way to compete in such a situation is to have a similar international strategy.
  各位考生想順利通過ACCA考試,除了掌握專業(yè)知識(shí)和答題技巧之外,還可以關(guān)注高頓網(wǎng)校的精品網(wǎng)課,高頓網(wǎng)校專業(yè)講師為考生們提供考試復(fù)習(xí)筆記匯總,幫助考生更好地理解會(huì)計(jì)從業(yè)知識(shí),高頓祝各位考生考試大捷!進(jìn)入直播>>