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ACCA基礎(chǔ)測(cè)試:business environment

發(fā)布時(shí)間:2015-09-07 13:37    來(lái)源:高頓網(wǎng)校 我要發(fā)言   [字號(hào): ]

正文  
  Question:For what function in an organisation would demographic information about social class be most relevant?
 
  A. Human Resources
 
  B. Purchasing
 
  C. Marketing
 
  D. Finance
 
  The correct answer is: Marketing
 
  Rationale: Socio-economic groupings are often the basis on which markets are segmented, so that products/services and marketing messages can be targeted appropriately (to people with the right levels of income, aspiration, education and so on).
 
  You might have paused over Human Resources, because social class includes education factors, but the data cannot be used to predict skill availability.

 
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